Questionnaire and Results analysis

In my survey, I gathered results from 20 people at random. I chose 20 people at random because it would give a mix or both males and females and would recieve a large range of answers that I would be able to compare.

(Any percentages/other answers not recorded and removed were down to the basis of not being relevant to the question)

This question shows that 11 of the participants were male and 8 were female. Meaning that the answers should be mixed as there are a large amount of both male and female participants.

This question showed that half of all the participants were aged between 16-18. With 40% being 19-21 and only 5% between 12-15 and 5% between 22-25. Out of the participants this shows that the Horror genre is most popular around the young adult age group.

In question 3, I asked what the participants favourite genre was. Zombies ultimately ended up being the favourite, leading at 40% of participants choosing this. Followed by supernatural at 25%, then psychological horror closely followed at 20%. Comedy ended up being last at 5% and one participant chose other and chose Romance to be their favourite. With zombies leading, this shows that the participants possibly enjoyed the gore aspects of a horror film, and the attributes that a zombie film specialises in.

For question 4, I asked the participants what their favourite monster was in a horror film. This was an even tie with Zombies, Ghosts and Serial killer all having a 30% result each, with aliens only having 5%. Although aliens used to be popular in the 60s, it shows that this isn't the case anymore. Many horror films revolve around ghosts now, which is possibly the reason as to why this choice was so high. Serial killer might be a popular choice because this monster brings the idea of horror closer to home, with a serial killer being a possible monster in real life. Zombies also may be popular because of the large amount of gore and popular TV shows like 'The Walking Dead' bringing zombies back into the spotlight.

I asked this question to see what the trend was in the way that people watch films currently. The majority of participants (70%) put streaming as their answer, potentially because it is a quick method to watch a film without having to pay as much expense. Cinema and TV were the only other choices that were picked, each of them having only 15%. TV may be a low choice because of the fact that you can't normally choose the movies which are available. Cinema was a surprising result at only being 15%,due to the fact that this is how the audience would watch films that have recently been released. However, due to the price of watching films at cinema, streaming may be the popular alternative as the audience may only have to wait a few months to stream the films at little or no cost.

Question 6 was just to see whether people preferred to watch horror films with someone else. With company was the higher choice, that being 80%. This is probably down to the fact that people would rather watch horror films with company due to the high intensity of scaring. Alone was only a choice with 20%, this is probably because some people prefer to watch a horror film alone to get more of a scare experience from it.

I asked this question, to see how much people watch horror films, as opposed to other genres. 60% of the participants answered rarely. Which was a surprising result as it shows that not many people choose to watch horror films much. Often was an answer with 25%, which shows that a quarter of the people involved in the survey enjoy watching horror films casually. Regularly was 10%, followed by All the time being 5%. In a descending order, it shows that more people don't watch horror films as opposed to people that do.

Question 8 was possibly one of the most important questions, I wanted to see what feature in a horror film people liked the most. Possibly the most popular aspect was the 'jump-scares'. This was potentially because this aspects purpose is to scare people. Because of this, we decided to put a jump scare into the end of our trailer, when people weren't expecting it. Another really important answer was 'the suspense'. This is possibly due to the fact that suspense adds to the scare in a horror film as it normally builds up to an appearance of the monster and with the suspense, the audience won't expect something to happen.

Question 9 was to see what methods of advertisement are most likely to reach the audience. With the most common choice being 'trailers' at 55%. This is because the trailer typically shows the plot of the film and gives a more insight into the film then any other method of advertising. Internet was the second most popular answer at 30%, possibly due to the audience spending a large amount of time on the web, and with the vast possibilities of advertising the internet offers, theres no doubt that it will reach a large target audience. Other answers that were all 5% were 'Advert online', 'Word of mouth' and 'TV Adverts'.

Question 10 was a support to Q4. Q10 was to see their favourite movies to see if it had similarities to Q4. Which it did, Insidious was a recurring answer, which follows the plot of a demonic spirit haunting a family. Ghosts was a high answer for Q4 so insidious supports this. Zombieland was also another recurring film, which supports Q4 with zombies being a top answer. Other repetitive responses followed the monster being a human killer/serial killer, therefore supporting the serial killer choice for Q4. 

This questionnaire helped provide me with an insight into what a group of randomly selected people thought and enjoyed about horror movies. It provided me many helpful tools to tailor our trailer to a wider audience with demographics to support the typical age group that is interested in horror to aim our trailer at, and the type of monster that the audience enjoyed which would feature in our trailer.