In terms of researching for the movie Sinners, we looked to our questionnaire and survey's for support in terms of the best aspects to include in the film.
Firstly, in our questionnaire, the 'monster' of a serial killer was highly voted as the favourite. Looking at our previous ideas for our horror film, we looked into the idea of having an actual monster chase the subject of the film. However, to reach our audiences expectations and improve our overall reach of the film, we decided that using the Serial Killer monster would be the best choice. For one, this made it easier to film, as they just wore a robe which was an easy prop to acquire, but secondly, the idea of a 'human' killer brings the threat closer to home and makes it more scary for the audience, knowing they cannot trust anyone.
Also in our survey, the ages of 16-18 and 19-21 were the most popular ages among horror films. Therefore giving our film an age certification of 18 made the film suitable for the right audience.
Further research indicated that one of the favourite aspects of a horror film for the majority of the audience was the jump-scares. Therefore, we strategically placed a jump-scare at the end of our trailer right when the audience wasn't expecting it to really draw them in and entice them to want to watch the full film.
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