A film distributor is responsible for the entire marketing aspect of a movie. The distribution company is normally different from the production company for the majority of the time. Many techniques that are classically used to advertise a movie are posters, trailers, adverts on social media, TV adverts, website ads, features in magazines etc. The marketing of the film can differentiate, depending on the target audience that the film is trying to meet. For instance, advertisement for a disney film for children is less likely to be advertised on social medias like facebook or twitter, down to the fact because the target age group wouldn't be using these. Just like this, a film aimed towards elderly people is unlikely to be advertised in this way either. A better suited form of advertisement for this age group would be advertisements on TV. A number of aspects of the advertisement will represent the target age group, for instance by the use of its colour schemes, font or imagery.
By comparing the two film posters above, you can clearly see what are groups each film is aimed at. Moana uses a larger palette of brighter colours to catch the younger audiences eye, whilst sherlocks colour palette is quite bland. Clearly distinguishing it by being aimed at a more of an older target audience.
The research of an audience plays a large part in the marketing aspect of a film. If the company conducts the research, the company of distribution is more likely to promote their product successfully. By conducting audience research, the company can see the target audiences needs and choose the correct media platforms that they are most likely to be accessed by.
All of my products are aimed at the same particular age group. That being that young adults age group of around 18 which is the teenagers and young adults. The target audience will be able to share a connection between media platforms which because of the similarities that they share, promote products.
*Premiere Pro uploaded the video as blurry, so here are some of the texts to read from the clip*
No comments:
Post a Comment